Hunter Scott, President of TREND, has established his reputation for innovation, integrity, and imagination in today’s ever-changing climate.

It began with an idea: that the new digital era could empower forward-thinking musicians and labels willing to partner in their own success.

Established in 2008, TREND is a full-service PR firm focusing on press outreach, Spotify playlisting, and social media management.
In addition to running TREND, Hunter teaches music marketing at UCLA and serves as the Chairman of the Board of The Musicians Foundation, a non-profit that provides scholarships for music and music business education.

An engaging panelist and speaker, Hunter shares his knowledge at seminars and panels produced by SxSW, SESAC, ASCAP, The GRAMMY Museum, CD Baby, Cutting Edge Business Conference, NAMM, and Canadian Music Week, among others. Hunter is profiled alongside other music industry luminaries in the book It All Begins with the Music.